| Abstract | Research is absent on how older citizens are using video communications that offer rich opportunities for social connection. Our case study focuses on how and why 16 older citizens (55 to 77 years old) in a small Canadian city are regularly using video communications, such as online video, video calls and videoconferencing. We conducted quantitative and qualitative analyses to explore their motivation for using video communications, the barriers and challenges they face, and the benefits they experience – in particular social presence. It behoves developers, marketers and researchers of communication technologies to recognize that Canadian citizens over the age of 55 comprise a valid user community in its own right. |
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