International Communication Association Annual Conference (ICA 2008), May 22-26, 2008, Montreal, Quebec, Canada
Thanks to YouTube and other video sharing websites, over a short period of time millions of ordinary people have become regular viewers and creators of user-generated online videos. In this paper we explore how users react to these videos and differences among user groups. Our exploratory study of 60 YouTube users found that women and men, community members and non-members, and lurkers and posters differed in their reactions to user-generated online videos, and that the user interface may also influence user reaction. Findings suggest the design of online video technology and content should consider the socio-cultural contexts of online video use, and they highlight the challenges of developing inclusive technologies to meet all users' needs.
Proceedings of the International Communication Association Annual Conference (ICA 2008), May 22-26, 2008, Montreal, Quebec, Canada.