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Advertising or Education? The Distinctions Are Starting to Blur

From National Research Council Canada

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FormatText, Book Chapter
Abstract
It can be a fine line that distinguishes advertising from education. Each seeks to modify beliefs, attitudes, and behaviors through the timely presentation of information. Each seeks to engage the viewer, to address a particular need, to pose a solution to a problem.
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LanguageEnglish
NRC numberNRCC 49913
NPARC number8914345
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Record identifier78a576d1-cb94-480c-a668-fe9130c868a8
Record created2009-04-22
Record modified2020-03-03
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