| Abstract | This study analyzes short vlogs posted to YouTube in order to investigate how women and men communicate using vlogs and react as viewers to vlogs. Vlogs are visual texts that are user-generated. Analyzing online videos presents a new challenge for researchers: traditionally, analysis of visual media and communication focused on either the production or the reception of the material. Our vlog study uses a dual analytical approach to analyze both production and reception, while conducting content, visual and audience analysis, thus making a contribution to the field of new visual media and communication. |
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